Print as a tool of communication has been around a long time (since about 1440, although some would argue the Chinese were using print mechanisms way before then), and the evolution of print has been vast. From the first wooden print press to screen printing, lithography and digital printing there is no denying its impact on the growth of people’s knowledge and involvement in helping a business develop has been great.
But times have changed….
In the digital world of today, not only are we more captivated by the online world, it’s now more competitive with more and more businesses shouting to get customers attention.
Some could argue that to a degree we are now getting a little worn out with the constant deluge.
Print is allows your customers to engage with your business when it suits them. When promoting your business to customers it’s important to engage effectively, at the right time and in the right way. This should consider a range of different channels – utilising a mix of online and print – they can actually work nicely together!
In many ways, print is a very useful marketing method; it’s available in both large and small numbers, can be accessed easily, creates visual impact and is engaging and versatile.
Printed brochures and catalogues are a tangible asset that will showcase your brand and allow a customer to feel your brand and get comfortable with it. It also generates trust – this business has invested in producing this brochure – it helps create credibility.
Print can form an integral part of an overall campaign, leading people through to your website and online activity and supporting the message in a palpable way, and supporting your message.
Print also sticks around, and it’s generally viewed a number of times and can provide inspiration for purchasing your products. Either on its own or combined with other media channels, print is a highly effective element for any for any business.
Looking for high quality print to help set your business apart – call 01522 512111 or make an enquiry.